How does this technology benefit me, the consumer?

Piracy costs You money!

In 2005, the Motion Picture Association of America and the Recording Industry Association of America estimated that the total losses due to media piracy were above 10 billion dollars a year.  These staggering costs are passed on to the legitimate consumer, raising the cost of media significantly.

Piracy reduces your options!

Not only does piracy increase the cost of media, it also keeps media on the sidelines which limits consumer choice.  The average consumer has seen a multitude of new media technologies come to fruition in the past decade.  The major complaint is based on limited media choices.  It seems that with every new year comes an exciting new media platform or system.  However, when the consumer looks at the choices available for media, it is almost always disappointing.  The cause of this is media piracy.  If you had millions of dollars invested in media and knew that if you released it your media would be pirated within hours and re-sold by unscrupulous companies all over the world within days, would you allow your investment to be destroyed so quickly?

The piracy is also intruding on your "fair use" rights.  Companies that do not use Streaming Media Defender™ to protect their media have limited options.  Many of them are now resorting to the limitation of your ability to play media on whatever device you would like to.  In some cases, they will limit the number of times you may listen to or watch media you purchased.  The current trends are detrimental to the consumer and bad for business.  Live Square sees itself as a solution that allows the consumer to have the same, and now more, choices for the consumption of their purchased media while protecting the media content provider from piracy.   Our technology makes a complex problem a win-win for the consumer and the media companies.

A simple, straightforward solution!

Streaming Media Defender™ is a software system that fundamentally changes the game.  Instead of attempting to force the consumer to submit to ever expanding limitations of their "fair use" or trying in vain to take every pirate to court,  Streaming Media Defender™ allows media companies to release their media on the Internet, on hardware devices, and via cable systems with the peace of mind and comfort that their media will be constantly protected from piracy threats.  At the same time, Streaming Media Defender™ easily prevents old and new threats without compromising the privacy or "fair use" rights of the consumer.

In the near future, the consumer will benefit from lower costs and greater availability of media on a myriad of systems and devices.  Live Square is proud to be a part of the solution.